Comcast seeks wireless alliance

Comcast is seeking to align itself with a phone partner, a move that will allow the cable giant to follow a wireless strategy. Company officials note that the strategy is a major part of a broader long-term effort to transport branded video, high-speed Internet and telephony services to people outside of their homes. Comcast is reportedly talking to soon-to-be-merged Sprint-Nextel as well as T-Mobile USA.

The discussions are being made on the cable company's own behalf and as part of a consortium that includes Time Warner Cable, Cox Cable and Charter Communications, all of which are looking to obtain a wireless partnership. A deal could mirror a current arrangement between satellite TV rival DirecTV and Verizon Communications. In any event, it is evident that the cable business now realizes that it must to find a way to communicate with devices that don't need cables.

For more on Comcast looking to break its wires:
- check out this Hollywood Reporter article