Conclusion

It is clear that the main drivers for location are wireless carriers and the vendors they use for branded, premium navigation services. What is uncertain is the role third party application developers will play in fostering innovation and changing the business model. There may be a few that truly revolutionize the game, possibly by providing free services through advertising. However, without carrier backing, they might simply be lost in the shuffle.

Introduction

FREE DAILY NEWSLETTER

Like this story? Subscribe to FierceWireless!

The Wireless industry is an ever-changing world where big ideas come along daily. Our subscribers rely on FierceWireless as their must-read source for the latest news, analysis and data on this increasingly competitive marketplace. Sign up today to get wireless news and updates delivered to your inbox and read on the go.