CTIA, Neustar celebrate short code anniversary

It's been five years since the U.S. Common Short Code program debuted and to mark the anniversary CTIA and Neustar decided to recognize three companies with the CSC Pioneer award.

HipCricket won the application provider award. The Kirkland, Wa.-based firm leased short codes with 358 active codes in 2008 and has done more than 17,000 mobile marketing campaigns. The company, which specializes in providing campaigns for radio and TV broadcasters, uses OpenMarket, the winner of the CSC Pioneer award for aggregator, as its aggregation partner.

The winner of the new customer award is M3 Mobile Marketing, a firm that creates and integrates brand-specific mobile advertising campaigns.

For more:
- see this press release

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