CTIA Preview: Datebook

Tuesday, March 31:

8:30 a.m.-4:30 p.m. Billboard Mobile Entertainment Live!
Las Vegas Convention Center - Room S219/221

The annual Billboard confab will explore issues impacting the convergence of the wireless, entertainment, and advertising industries and look at how branded entertainment applications are trying to bring new advertisers to the mobile space. Speakers at the all-day event are expected to include Cheryl Lucanegro, vice president of advertising at Pandora; Taylor Cascino, a strategic partner development associate at YouTube; George Linardos, Nokia's vice president of product development; and Matchbox Twenty front-man Rob Thomas.

9 a.m. - 6:30 p.m. Andrew Seybold Wireless University
Las Vegas Convention Center - Room N257/259

Wireless industry analyst (and FierceWireless columnist) Andrew Seybold will hold his workshop, looking at latest information about wireless networks and issues surrounding topics such as spectrum allocations, LTE, WiMAX, Wi-Fi, "free" access and what lies ahead for the wireless industry. Speakers are to include Mike Wehr, CEO of Mobile Marketing Assoc.,  James Oyang, CEO of Pharos, Nagesh Challa, chairman of Ecrio and Scott Fox, CEO of Global View Partners.

12 p.m. - 5:30 p.m. Spectrum Dynamics in the 21st Century
Las Vegas Convention Center - S232

This day-long event will look at the spectrum regulation policy in the United States, the economics of spectrum, why there is so much demand for spectrum and the ways in which that demand is satisfied.

Wednesday, April 1:

9 a.m. - 11 a.m. Opening Keynote
Las Vegas Convention Center - Hall S1

The opening keynote will feature T-Mobile USA CEO Robert Dotson, Research In Motion co-CEO Mike Lazaridis and Verizon Communications CEO Ivan Seidenberg.

10:30 a.m. - 5 p.m. FierceWireless Presents: The Path to 4G
Las Vegas Convention Center - Room N252

FierceWireless will cut through the hype and look at the realities of 4G. Some of the issues that will be explored include the "real" timeline for 4G deployment, how much of a predictor customer use of mobile broadband is for the success of future 4G deployments and if the current "open network" scenario will work if, and when, 4G becomes a reality.

Thursday, April 2:

9 a.m. - 11 a.m. Second Keynote
Las Vegas Convention Center - Hall S1

The second day's keynote will feature Robert Bach, the president of Microsoft's entertainment and devices division; Ben Wolff, co-chairman of Clearwire; and Eric J. Topol, M.D., the director of Scripps Translational Science Institute and chief academic officer of Scripps Health.

3 p.m. NAVTEQ Global LBS Challenge Awards Ceremony - The Americas
Las Vegas Convention Center - Room N258/260

This LBS-application competition feature's NAVTEQ's largest prize pool ever--$5.5 million. The competition is often a launching pad for LBS-application startups, as over 30 percent of the Global LBS Challenge semifinalists in the past have received venture capital funding or launched commercial applications, often with wireless operators.

6 p.m. 16th Annual CTIA Wireless Gala
Las Vegas Convention Center - Hall S1

The evening begins with a reception followed by dinner and the performance by comedian Billy Crystal. Individual tickets are $250 each.

Friday, April 3:

9 a.m. - 11 a.m. Third Keynote
Las Vegas Convention Center - Hall S1

The final keynote will feature former Vice President and Nobel Prize-winner Al Gore.