LAS VEGAS--Look for next fall's CTIA Enterprise and Applications show, scheduled for Oct. 10-12, to focus solely on the enterprise market. In an interview with FierceWireless, Rob Mesirow, vice president and show director at CTIA, said the conference, which over the past few years has attempted to merge both the enterprise and application development sectors into one event, will instead cater primarily to the enterprise sector.
Mesirow added that the conference will likely still attract application developers that are interested in developing apps for enterprise customers but the show will no longer try to attract the entertainment sector and application developers that are focused more on consumer apps. "Enterprise deployments are a very lucrative business," Mesirow said. "This is transformational for the industry."
In 2010, CTIA renamed the show CTIA Enterprise and Applications (it was previously CTIA IT and Entertainment) to try to attract a more enterprise-focused audience.
Mesirow added that the spring show, CTIA Wireless 2012, which will be held May 8-10 in New Orleans, will continue to encompass all aspects of the mobile industry. But, he added that the show is also evolving. "Wireless is moving into all industries and that changes a lot of things," he said.
In other CTIA news, the association released the results of a recent survey of 1,005 women it conducted with Qualtrics that found that more than 94 percent are involved or responsible for making decisions on wireless devices and/or services for their family and more than 74 percent paid their families' monthly wireless service bills. Interestingly, 36 percent said that the speed of the Internet connection was one of the most important factors when choosing a mobile device. Not as surprising--25 percent said that the price of the device (including the service plan options) was also a critical factor.
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