Monday, Oct. 22.
9 a.m. Andrew Seybold University
Moscone Center South Hall − Moscone Room 122.   The seminar, which was created by industry expert Andrew Seybold, will address some hot industry topics such as "open access," the 700 MHz spectrum auctions (and what the potential results will mean to the industry), and new technologies such as WiMAX, LTE and UMB.
9:15 a.m. Mobile Entertainment Live!ÂÂÂ
Moscone Center South Hall − Moscone Esplanade Ballroom
Carrier Q&A with Mark Collins, VP Consumer Data, AT&T Wireless. Collins replaced outspoken AT&T data executive Jim Ryan, earlier this year. Don't miss this chance to hear his views on the entertainment ecosystem.
Tuesday, Oct. 23.
9:30 a.m.
Keynote address with Steve Ballmer, CEO of Microsoft
12:00 p.m. Location 2.0 -
A half-day event hosted by Sirf that the dives deep into location-based services and their promise. St. Regis Hotel, San Francisco
1:01 p.m. to 2:14 p.m.
Moscone Center South Hall − Room 250
State of Mobile Content Mini-Con - Carrier panel. Finally, a panel with all the top carrier executives from Alltel, Verizon, AT&T and Sprint.
4:00 p.m. Wireless Productivity Tools: Selecting the Right Device Moscone Center South Hall − Room 220
Wednesday, Oct. 24ÂÂÂ
9:30 a.m. Keynote address with Dustin Moskovitz, Co-founder of Facebook
3:30 p.m.  mCommerce: What it will take to become the Next Big Thing in Wireless Moscone Center South Hall − Room 200