Despite buying power, Hispanics find a fragmented online video market

The Hispanic market is of increasing importance not only to the U.S. wireless industry but to the online video realm as well, as the demographic has a combined potential buying power of $1.5 trillion. But are online video providers and advertisers reaching this potential powerhouse demographic? For Hispanic viewers, finding compelling content online is still a challenge. Univision and Telemundo, as the largest cable channels in the U.S. targeting this demographic, provide a centralized and well-branded presence. And there are emerging online players like multichannel network MiTu. But Hispanic viewing options are still fragmented. For more on the Hispanic online video market, check out this FierceOnlineVideo feature.

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