Developers look to cash in on enterprise apps

The stereotypical image of an application developer is easy enough to conjure: Someone toiling away in their garage or office, making a hit app that will delight tens of millions of consumers and make the developer tons of money. The reality, however, is often far from that, and as many developers struggle to gain visibility for their apps in increasingly crowded app marketplaces, one trend that is emerging among those who study developer behavior is that more developers are focusing on apps designed for enterprises and the B2B market. One underlying implication of the shift may be that developers, who are often struggling to make significant revenue based on apps they make while moonlighting, are considering enterprise apps as a monetization strategy beyond in-app purchases, in-app advertising or putting a price on their consumer apps. Find out more about this trend in this FierceDeveloper special report.


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