Although the social casino gaming market, which includes games for Android and iOS as well as Facebook, is currently dominated by large casino-focused companies like Caesars Interactive Entertainment, a number of startups and vendors are entering this market with the goal of making it easier for developers to create mobile casino titles. "We want to help developers be more creative and not just make another slots game," said Derrick Morton, FlowPlay's CEO. "If you're a two- or three-person shop, building payment methods or building a back end is not something you want to be doing." FlowPlay is one of a number of companies working in the social casino gaming space, which some believe could grow significantly in the coming years. For more on this trend, check out this FierceDeveoper special report.