Dismissed: AT&T, Verizon quit legal battle over ad claims

All of that for nothing.

AT&T Mobility and Verizon Wireless agreed to have litigation between them over advertising claims dismissed in federal courts in both Georgia and New York, according to legal filings.

The more recent--and high-profile--litigation that was dismissed in Georgia centered on Verizon's "There's a Map For That" advertising campaign, which compares the two companies' 3G network coverage. AT&T argued the ads are misleading because viewers might be led to believe that AT&T does not have any coverage in the white spots on AT&T's map. Last month the judge in that case denied AT&T's request to issue a temporary restraining order that would have forced Verizon to stop showing the ads.

The two companies also dismissed a separate lawsuit filed in July. In that case, submitted to a New York federal court, Verizon asked a judge to determine whether its "America's Most Reliable 3G Network" ads are truthful, a claim AT&T said is misleading. Verizon filed the lawsuit in response to AT&T's claims that Verizon's advertising was false could not be supported.

A Verizon spokesman declined to comment on the dismissal of the case in Georgia. An AT&T spokeswoman declined to comment on the dismissals.

Related Articles:
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AT&T continues battling Verizon over ads
AT&T suing Verizon over 'There's a map for that' ads
'There's a map for that' - Verizon ad challenges AT&T
Verizon seeking judgment on 'Most Reliable' ad claims

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