The Walt Disney Internet Group (WDIG) and Sprint today forged a wireless MVNO partnership through which Disney will resell branded wireless service using Sprint's network. The MVNO service, called Disney Mobile, will launch next year and will target the family market, including both children and their parents. Disney Mobile will be a comprehensive mobile service, including voice, exclusive handsets, and a package of features and applications tailored for families. The service will also include a range of mobile entertainment content. Disney will be responsible for all aspects of the service, including product development, distribution, marketing, customer relations, billing, and other business operations. No financial details of the MVNO deal were released.
For more on the long-awaited Disney MVNO:
- read this report from the Kansas City Star