Disney still enamored with wireless

Just because its Disney Mobile MVNO failed, that doesn't mean Disney is giving up on selling mobile content to tweens. The company last fall launched a mobile Web site that acts as a clearinghouse for all Disney mobile content. It also started experimenting with mobile marketing campaigns.

Now the company is taking its mobile offerings a step further. Next month Disney will debut a registration system that will allow users to access their Disney.com profiles automatically via their cell phones giving them access to their online content. Soon after, the company plans to launch a digital storefront that will give consumers the ability to purchase Disney games, ringtones and wallpapers from their phone and add those purchases to their cell phone bill.

For more:
- see this Forbes article

Related articles:
Disney Mobile shutters its doors
SPOTLIGHT: On the Hot Seat with Disney's Larry Shapiro


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