According to a report in The Wall Street Journal, launching mobile-versions of websites can be too costly or complex for small businesses, which is why many of them are turning to dotMobi as a cheaper alternative. The report presents a few case studies of small businesses that have seen substantial increases in sales thanks to their new dotMobi sites, including a bed and breakfast and a mobile travel site.
Interestingly, the article brings up past criticism of the top-level domain, including the claim that the large number of .mobi registrations is only a defensive measure taken by large firms against potential squatters. dotMobi purveyor mLTD estimates that more than 17 percent of the 475,000 registered dotMobi domains are in use with live content. mLTD has also issued guidelines for developing .mobi sites and plans to charge content developers between $250 to $300 to certify them as approved .mobi developers.
For more on the dotMobi domain:
- see this article from the WSJ (sub. req.)