European carriers battle falling ARPU with various strategies

Average revenue per user is under pressure as never before among European carriers, especially as they face lower mobile termination rates and caps on roaming charges. However, there are opportunities for operators to exploit their biggest assets and maintain average revenue per user, particularly as they roll out LTE services, according to analysts and executives from operators and vendors. There are several major opportunities that lie ahead for operators and a variety of ways operators are pursuing them. FierceWireless:Europe explores several of these avenues in a new, in-depth feature, including charging a premium for LTE service, moving more to usage-based pricing, introducing shared data plans as U.S. carriers have done and mitigating against device subsidies. Find out more in this special report.


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