According to a report from Analysys, the majority of Western European carriers have seen total ARPU decline because of decreasing voice ARPU. While voice ARPU will continue to decline, overall ARPU will pick up thanks to data services and other non-voice services. Voice ARPU is projected to decrease from about $49 now to about $45.50 by 2011.
"However, voice ARPU could stabilise or even recover slightly from 2011 onwards if operators can be more aggressive in migrating voice minutes from fixed to mobile via the help of femtocell solutions," said Analysys analyst Emma Buckland.
For more on the report:
- read this press release