Executive Interview—AT&T's Glenn Lurie on the launch of unlimited data, initial demand and more

FierceWireless Editor in Chief Mike Dano interviews Glenn Lurie, president and chief executive of AT&T Mobility and Consumer Operations.

BARCELONA—Although AT&T has offered unlimited data for more than a year now, the offering was only available to customers who also signed up for AT&T’s DirecTV service. The operator changed that strategy earlier this year by opening its unlimited data service up to everyone.

And just weeks after that move, AT&T kicked $10 off the per-month price of its unlimited data service and introduced a $60-per-month option (for a single line) that features speeds capped at 3 Mbps.

In this executive interview at the Mobile World Congress trade show, AT&T’s Glenn Lurie discussed AT&T’s move to unlimited wireless data and what that move means for the carrier’s position in the marketplace. Lurie, president and CEO of AT&T’s Mobility and Consumer Operations businesses, also talked about AT&T’s plans to sell DirecTV Now services alongside its unlimited data offering.

Click on the video below to watch the full interview: