FEATURE: On the Hot Seat with MetroPCS President Thomas Keys

MetroPCS President Thomas Keys

MetroPCS thrives with its flat-fee, no contract, all-you-can-eat wireless service plans that cost between $30 and $50 per month. The company, which just launched its ninth market in Los Angeles, recently made an unsolicited offer for competitor Leap Wireless. FierceWireless editor Brian Dolan spoke to MetroPCS' President and COO Thomas Keys about future market deployments, the company's rapidly increasing footprint and the proposed deal with Leap Wireless.

FierceWireless: Did the L.A. market rollout pose any unique challenges?

Keys: This one was all scale and size. L.A. is just so big and has such a dense population base, which is such an opportunity for us. In order to give the kind of coverage that we want--which is to cover 11 million pops initially today and expand to up to 15 million pops by the end of 2008--it takes a little bit more time than if you are going to cover a few million POPs. It's just scale and size.

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