Finding a sweet spot for European LTE data pricing

How much can or should a carrier charge for LTE? As LTE networks get built out around Europe, many operators are grappling with that conundrum. While pricing can never be low enough from a consumer perspective, the ongoing quest for operators is to find a balance between competiveness and the ability to fund future investments. In France, where Free Mobile has launched a cheaper price plan that has forced rival operators to cut their own prices, the situation may be good for subscribers, but what about the need to invest in LTE networks? Some carriers are charging a premium while others are pricing data based on speed. How will it all shake out? Find out in this FierceWireless:Europe special report.


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