Five mobile ad campaigns that have changed the industry

Mobile marketing and advertising efforts are quickly catching up to their digital counterparts. A study of more than 3 million respondents conducted by digital marketing firm 360i found that mobile campaigns impacted consumers more than traditional online campaigns in brand awareness, advertising awareness, message association, brand favorability and purchase intent. Which recent mobile campaigns have really hit the mark in terms of innovation and sales? FierceMobileContent takes a look at five of the best recent mobile advertising campaigns and examines how they are changing the game of the industry. Special feature

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