After about a year of trials, Google announced it will begin including AdWords advertisements within Google Mobile Search results. "We are happy to announce a new feature that will allow you to easily reach additional qualified customers who are searching Google from their mobile phones," the search giant writes in an email distributed Tuesday to advertising partners. "In the next few days, your search ads will be eligible to run on Google Mobile Search pages (like they currently do on Google.com). We are offering this feature--and any resulting clicks--for free through Nov. 18, so you can experiment with the rapidly growing mobile platform while still reaching qualified customers."
Google indicates it will only show ads for sites with landing pages that may be adapted for viewing on a mobile phone screen--according to the Google Mobile Search FAQ, "Ad displays with more than 70 characters are adapted so that only the Headline and URL is displayed when the ad appears on a mobile browser."
For more on the mobile AdWords launch:
- read this Search Engine Land article