Google now sees more search activity globally on mobile devices than the desktop

Google (NASDAQ: GOOG) now gets more search activity worldwide from mobile devices than from desktop PCs. In May the search giant said that was the case in 10 countries, including the United States and Japan. Google's senior vice president of search, Amit Singhal, reiterated that position when speaking last week at Re/code's Code Mobile conference, as reported by The Verge. However, Google told Search Engine Land that Singhal was referring to the fact that worldwide, mobile searches now exceed desktop searches, and that Google now sees more than half of its 100 billion monthly searches occurring on mobile devices. Singhal defined mobile as devices with screens smaller than six inches. The fact that more search is happening on mobile than on PCs is significant, as Google looks to lure advertisers to the mobile web and charge them for doing so. As The Verge notes, Google is also facing off against Apple (NASDAQ: AAPL) and Facebook (NASDAQ: FB), which have vested economic interests in people spending more time within apps and less time using search -- or going to searches via Google's Search app, which is one of the most popular apps in the U.S., according to comScore. Article