Google's (NASDAQ:GOOG) Motorola Mobile division aims to launch a phone that costs less than £30 ($50) to get more people using smartphones. The company has already been moving in that direction with the recent launch of its lower-cost Moto G smartphone, a device with lower-end specs than the high-end Moto X, but with a much lower price point. The gadget is primarily aimed at emerging markets. The Moto G is currently available from Verizon Wireless (NYSE:VZ) and Sprint's (NYSE:S) Boost Mobile prepaid brand, with the 8 GB model selling for $179 and the 16 GB version for $199.
"In much of the world $179 is a lot of money so there's a big market at a price point of less than $179," Motorola CEO Dennis Woodside told TrustedReviews. He added: "We're going to look at that and just delivering on that value promise is super important. I mean why can't these devices be $50? There's no reason that can't happen so we're going to push that." Woodside declined to say when Motorola might release such a device or what its specifications might be. The launch of lower-cost devices is something Woodside has hinted at for a long time, and it also dovetails with Google's mission to get more people around the world using the Internet and its services--so that it can sell ads to them--primarily via its Android operating system. Article
"In much of the world $179 is a lot of money so there's a big market at a price point of less than $179," Motorola CEO Dennis Woodside said speaking with TrustedReviews.
He added: "We're going to look at that and just delivering on that value promise is super important. I mean why can't these devices be $50? There's no reason that can't happen so we're going to push that."
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