Groove gets exclusive track

Groove Mobile together with The Orchard, released a full track of content from the hip-hop artist Aceyalone that will be available on Groove's off-portal service. The track, called "Can't Hold Back," is available across multiple carriers for $1.99.

Groove is launching the track to generate more exposure for its off-portal online service. Groove chief marketing officer Adam Sexton says that the off portal offering is supported on many different handsets and many different operators he believes the service will help solve some of the fragmentation issues in mobile music world.

Customers can access the music by texting to a short code that will send the user an SMS link to a specific artist WAP page where they can download the song directly to their phone. -Sue

Related story: Groove Mobile signs off-portal deals with UMG, 3 UK.  Story

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