GSMA looks beyond OMA DRM solution

The GSM Association is denying rumors that it is planning to shortly recommend a proprietary solution for mobile digital rights management. The GSMA has long opposed the Open Mobile Alliance's DRM solution, calling it complicated, onerous and too expensive for GSMA's membership. Analyst firm Frost & Sullivan has said that a proprietary solution would hurt the growth of mobile content, but the GSMA says that if pricing doesn't come down for the existing solution, there will be a need for an alternative. GSMA says it wants an OMA-compatible solution that is available on "fair and reasonable" terms and that no firm decision on technology has been made.

For more about the GSMA's thoughts on mobile DRM:
- check out this piece from (sub. req.)