Helping mobile app developers calculate an app's lifetime value

Calculating a mobile application's lifetime value (LTV) can be incredibly tricky. First, LTV can be defined in many ways, but for the most part it's a determination of how much revenue each customer will generate based on the length of time they use a particular app. It's also extremely helpful in letting developers be more strategic with the way they market their apps and how they attempt to monetize them. That may be why more vendors are creating dashboard-type interfaces to automate the process of tracking and optimizing mobile app LTV. According to Gil Sheinfeld, Amobee's CTO, the company's new LTV system will fill a gaping hole in the amount of information many developers need to know if their apps are not only finding an audience but keeping them. For more on this topic, check out this FierceDeveloper special report.

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