Ad blocking has become a significant issue for online video companies that derive their revenue from advertising. If ads can't be seen, they won't get paid. In fact, PageFair, which tracks ad-blocking of display and video ads in partnership with Adobe, found that advertisers stand to lose as much as $21.8 billion in revenue in 2015 from ad blocking.
But at the same time, viewers like ad blockers because they stop display ads from bogging down their processing speed on their computers, tablets and smartphones. Can a balance be achieved to keep ads in play without chasing away the audience? Feature