How did consumers view OTT video in Q2?

How are consumers watching online video, especially on mobile devices? Statistics on that are relevant not just to wireless carriers monitoring traffic on their networks, but network gear vendors, network optimization firms and advertisers. Research firms comScore and Nielsen note that as mobile viewing continues to expand rapidly, measurement firms are increasing their view into the mobile device metric. For example, comScore is looking more deeply into smartphone usage, considering that U.S. viewers' usage time skews more toward mobile than it does in Canada or the UK according to a whitepaper it published in March. In the U.S., more than 61 percent of users surveyed viewed video on smartphones or tablets, compared to 39 percent viewing video primarily on desktop computers. In this special reportFierceOnlineVideo takes a look at how over-the-top video viewers are watching, accessing and talking about the content they're seeing, drawing on numbers from the second quarter from some of the top audience measurement firms including Nielsen, comScore and Rentrak. Special report


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