How much data we’re using, by network, operator and service plan

Person holding phone (pixabay)
Strategy Analytics' Appoptix tracks Android data usage. (Pixabay)

How much data customers are using, and how customers are paying for that data, are perennial questions in the wireless industry.

Thanks to a partnership between FierceWireless and Strategy Analytics, we hope to shed some light on the situation. The data below, from Strategy Analytics’ AppOptix service, shows how often Android wireless users stray from cellular networks and onto Wi-Fi networks—and how that differs among customers of Verizon, AT&T, T-Mobile and Sprint.

But perhaps more interestingly, Strategy Analytics’ data also offers a breakdown of customers’ service plans, showing the amount of cellular and Wi-Fi data consumed by unlimited data customers and how that compares to customers with monthly data allowances and pay-as-you-go plans.

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Read on to find charts detailing the information and the actual numbers used. Below that is a detailed explanation about how Strategy Analytics obtained its data. Click here to learn more about Strategy Analytics’ AppOptix service.

This is a recurring, monthly feature from FierceWireless; see our numbers from December, January and February. But please note: These numbers can fluctuate up and down from one month to another due to a variety of factors including holidays, movie and TV releases, weather and other issues. For example, cellular usage is down across the board for all carriers in January when compared with December—a drop that also happened last year.

The information below is from the second quarter of 2018. We hope you enjoy it!

 

Data plan with monthly allowance

No data plan or Pay as You Go

Unlimited data plan

Cellular

1,785

887

6,493

Wifi

13,499

10,004

14,310

 
 
 

AT&T

Sprint

T-Mobile

Verizon

Cellular

3,898

5005

5,864

4,464

Wifi

12,807

16,500

14,198

 

14,731

Strategy Analytics’ AppOptix data comes from a panel of 4,000 Android phone users annually who agreed to let the firm monitor their data usage and also who provided their demographics and network plan information. Panelists update their profile—including information on their data plan and device purchases—on a regular basis.