How Netflix, Amazon, Roku and others are positioning for the holiday shopping season

How are the nation's online video equipment and service providers taking advantage of the holiday buying season? Some are embarking on expensive marketing campaigns, some are discounting their products, and some are hoping to position their offering as the perfect stocking stuffer. Just like in the wireless industry, the holiday shopping season is becoming a significant sales event in the online video industry. Providers like Amazon and Netflix are hoping to garner new subscribers to their offerings, while device vendors like Roku and Apple are using the season to increase sales of their streaming video devices. But what exact strategy is each company taking, and how will they stack up? Check out this holiday marketing special report in FierceOnlineVideo for details. Special Report.


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