How often do users really use apps?

Josh Martin Strategy AnalyticsThe conventional wisdom among smartphone platform companies and application developers is that the cost and annoyance to a user to switch a platform means that getting and keeping a customer hooked is key. However, that may not be the case since most users likely only use a handful of critical apps on a regular basis, explains Strategy Analytics analyst Josh Martin. Further, these critical apps are often widely available across platforms, so switching isn't as large a problem as it is often made out to be, especially if most of the apps a person has obtained are free. For developers, this means they should leverage each platform to its fullest and create alternative apps that could function as suitable replacements if a person switches platforms. Industry Voices


Like this story? Subscribe to FierceWireless!

The Wireless industry is an ever-changing world where big ideas come along daily. Our subscribers rely on FierceWireless as their must-read source for the latest news, analysis and data on this increasingly competitive marketplace. Sign up today to get wireless news and updates delivered to your inbox and read on the go.