How often do users really use apps?

Josh Martin Strategy AnalyticsThe conventional wisdom among smartphone platform companies and application developers is that the cost and annoyance to a user to switch a platform means that getting and keeping a customer hooked is key. However, that may not be the case since most users likely only use a handful of critical apps on a regular basis, explains Strategy Analytics analyst Josh Martin. Further, these critical apps are often widely available across platforms, so switching isn't as large a problem as it is often made out to be, especially if most of the apps a person has obtained are free. For developers, this means they should leverage each platform to its fullest and create alternative apps that could function as suitable replacements if a person switches platforms. Industry Voices

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