How often do users really use apps?

Josh Martin Strategy AnalyticsThe conventional wisdom among smartphone platform companies and application developers is that the cost and annoyance to a user to switch a platform means that getting and keeping a customer hooked is key. However, that may not be the case since most users likely only use a handful of critical apps on a regular basis, explains Strategy Analytics analyst Josh Martin. Further, these critical apps are often widely available across platforms, so switching isn't as large a problem as it is often made out to be, especially if most of the apps a person has obtained are free. For developers, this means they should leverage each platform to its fullest and create alternative apps that could function as suitable replacements if a person switches platforms. Industry Voices

Suggested Articles

FCC Chairman Ajit Pai announced his intent for the FCC to conduct a public auction of 280 megahertz of the C-band.

FierceWireless announced the 2019 Innovation Award Winners last week.

The CBA's plan to contribute significantly to the U.S. Treasury appears to be a case of too little, too late, according to some analysts.