How RIM will win back developers for BlackBerry 10

Research In Motion (NASDAQ:RIMM) needs to win over the hearts, energy and talent of developers for its new BlackBerry 10 platform. The man behind that effort is Alec Saunders, RIM's vice president of developer relations, and he has big plans for developers as RIM pushes toward the BB10 launch early next year. The main goal is to make it easy for developers to write apps for the platform. Saunders, who recently wrapped up a BlackBerry Jam near RIM's headquarters as well as one in Vancouver, Canada, says his mission since he joined the company almost exactly a year ago has been to reposition it as the best business partner a developer could have. Special report

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