How should developers select the right platform for their apps?

There are lots of great articles online about the technical differences among the major platforms--iOS, Android and mobile Web--but there are also some important business differences that affect product strategy, distribution and monetization. Jason Devitt, CEO and co-founder of mobile application firm Mr. Number, discusses the pros and cons of developing for each platform in terms of developer freedom, app performance and monetization. The right platform for developers is not simply a technical decision. The business rules, marketing strategies and revenue opportunities all differ and need to be taken into account. Commentary