How to attract advertisers to your mobile app

Because most mobile applications are distributed for free or for a very low price, advertising is an essential ingredient in the business. Developers need to invest in marketing and advertising to create awareness of their apps, stimulate discovery and drive downloads. And they need to let other companies place ads within their apps to create a source of revenue. However, this advertising model can easily get out of synch if the app isn't compelling and the business is not carefully configured. How best should developers plan their ad-based strategies to attract advertisers, while also getting revenues from in-app purchases? Find out in this special feature.

Suggested Articles

Charter is also considering the use of its distributed wireline assets to help with small cell placements.

Loon and Internet Para Todos Perú reached a pact to use high-altitude balloons to expand mobile internet access to parts of the Peruvian Amazonia.

The millimeter wave market feels the same as a high-speed motorcycle jump, and operators are racing up the ramp.