HTC strives for more people-friendly design

With its leadership in Android-based smartphones, Taiwanese handset maker HTC is working hard to shift from an anonymous manufacturer of devices to a people-centric smartphone maker. With its acquisition of design firm One & Co. in 2008, HTC is hoping to compete with brands like Apple and Samsung by making design and user experience a more critical part of its development process. Article


Like this story? Subscribe to FierceWireless!

The Wireless industry is an ever-changing world where big ideas come along daily. Our subscribers rely on FierceWireless as their must-read source for the latest news, analysis and data on this increasingly competitive marketplace. Sign up today to get wireless news and updates delivered to your inbox and read on the go.