IMS Moves From Concept To Reality
IMS has finally migrated from the vendor-hype stage to reality as operators begin to commercially launch the first IMS applications. Just last night on TV I saw the first ad for AT&T's wireless video share service. The service uses the IMS core to let consumers initiate live one-way video feeds while talking on their mobile phones. The service is supposed to be commercially available this summer and right now the operator is building awareness among consumers. I think this is notable because it shows that AT&T is committed to using IMS to deliver compelling new applications. This video share service is just one example.
Clearly operators are investing in IMS and the technology has become a necessary part of their roadmap. The question now is how to transition to IMS and still leverage the existing network assets.
At the CTIA Wireless 2007 conference in Orlando in March, I heard quite a bit about products or solutions that would help operators make the transition to IMS. I also heard a lot about improving interoperability of different vendor solutions.
These topics and others that are critical to the telecom industry are the basis for the second annual IMS Executive Summit that will be held Sept. 19-20 in Washington, D.C. FierceWireless is hosting the event and we will provide both the technical and business case perspectives on IMS.
I've personally assembled this agenda and am actively recruiting the best speakers in the industry to deliver a very compelling event. We've already lined up some great representatives from Cox Communications and the Yankee Group to participate. If you have any suggestions or comments on the event, please drop me a note. As always, I'll keep you updated on this event as it continues to take shape. Check out the full agenda on our Web site: http://imsevent.com/. -Sue