Industry veteran Lucy Hood dishes on the future of mobile entertainment

Lucy HoodLucy Hood has worn a variety of hats during her career in mobile content. Before joining the University of Southern California as the head of USC's Institute for Communication Technology Management, she was president of Fox Mobile Entertainment and senior vice president of News Corporation. Her team at Fox Mobile was responsible for launching American Idol's texting initiative, and she was nominated for an Emmy for her work on mobisodes--TV for mobile. In an interview with FierceMobileContent, Hood talked about mobile innovation, the fate of mobile TV and whether it's possible to have a successful TV and wireless partnership with a show that isn't a commercial success. Hot Seat