Inside the world of real-world prizes for mobile games

Playstudios is a mobile game developer, but the company sees itself as so much more. The company's MyVegas Slots, for example, recently partnered with MGM Resorts International so that if consumers play all the way through its social casino game, they can earn rewards to stay at resorts like MGM's Bellagio Hotel in Las Vegas. As they seek to increase and sustain engagement in an increasingly competitive market, firms like Playstudios are moving far beyond virtual currency or purely in-app perks to incent users. Real-world rewards, as they're called, are quickly becoming a way to keep gamers coming back to an app over and over again. For more on the market, and how developers could benefit, check out this FierceDeveloper special report


Like this story? Subscribe to FierceWireless!

The Wireless industry is an ever-changing world where big ideas come along daily. Our subscribers rely on FierceWireless as their must-read source for the latest news, analysis and data on this increasingly competitive marketplace. Sign up today to get wireless news and updates delivered to your inbox and read on the go.

Suggested Articles

AT&T has shifted its Cricket prepaid brand to a 100% authorized retailer model, according to Wave7 Research.

The FCC decided to extend the timeline for responding to Huawei's application for review until December 11.

All operators are trying to understand the intersection between their networks and hyperscale networks. But who gets the lion's share of the revenue?