Inside the world of real-world prizes for mobile games

Playstudios is a mobile game developer, but the company sees itself as so much more. The company's MyVegas Slots, for example, recently partnered with MGM Resorts International so that if consumers play all the way through its social casino game, they can earn rewards to stay at resorts like MGM's Bellagio Hotel in Las Vegas. As they seek to increase and sustain engagement in an increasingly competitive market, firms like Playstudios are moving far beyond virtual currency or purely in-app perks to incent users. Real-world rewards, as they're called, are quickly becoming a way to keep gamers coming back to an app over and over again. For more on the market, and how developers could benefit, check out this FierceDeveloper special report