Intel CEO promises chips in 'premier' smartphones in 2011

Intel CEO Paul Otellini said the chipmaker has 35 tablet design wins to date, and that the company's silicon will be in "smartphones from premier-branded vendors in the marketplace in the second half of 2011."

The world's largest chipset company is still trying to crack the mobile market, but Otellini, speaking at a Barclays Capital technology conference, reiterated his position that Intel's push into smartphones will be a marathon and not a sprint. He indicated though that 2011 will be a breakout year for Intel's push to expand its dominance in PCs to other realms of mobile computing.

Otellini said the company's chips will be inside tablets running the MeeGo platform, which it developed with Nokia (NYSE:NOK), as well as in gadgets powered by Microsoft's (NASDAQ:MSFT) Windows OS and Google's (NASDAQ:GOOG) Android platform. Intel also established a separate business group for netbooks and tablets, which will be led by Douglas Davis, currently the head of Intel's embedded and communications group.

The Intel chief added that the company has had to work through a variety of issues, including obtaining proper certifications, integrating with modems and dealing with the telecommunications software stack, but said the company's Medfield chipset will be shipping next year and in 2012. Intel is trying to take market share away from lower-power processors based on architecture from rival ARM Holdings.

For more:
- see this NYT article
- see this WSJ article (sub. req.)
- see this FT article

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