Wireless technologies giant Ericsson announced agreements with mobile social networking site Twitter and mobile media company PlayPhone to launch Internet Payment eXchange, a white-label solution that provides mobile billing and connectivity for content via messaging, web and WAP services. According to Ericsson, IPX will support Twitter's global SMS traffic, which enables subscribers to send and receive brief status updates across the social network--IPX will also enable Twitter's new tracking service, which allows users to seek out fellow site members by means of key words and subject matter. As for PlayPhone, IPX promises to improve mobile purchases by simplifying the relationship between the direct-to-consumer content portal and the user's wireless operator, reducing the number of economic and technical relationships required per transaction.
"These contracts are evidence of Ericsson's ability to leverage our global footprint as companies embrace the mobile channel and expand their business beyond national borders," said Ericsson's director of IPX for North America Scott Nichols in an interview with FierceMobileContent. "The goal of IPX is to drive and champion this movement. Our biggest push is to lower the barriers of entry into the mobile space."
For more on Ericsson's IPX deals:
- read this release
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