This isn't your grandpa's closed captioning: Multiscreen environments add complexity

Closed captioning on TV and over video in general is often overlooked. However, in the wake of FCC rules, passed in 2012, that require television programs and movies to have closed captions even in the online video space--and an added rule this year regarding short clips--broadcasters and online video providers are scrambling to make sure their online catalogs are captioned. But some, broadcasters in particular, complain that the rules are onerous and will place tremendous expense on them. The traditional technologies used to place captions correctly on TV screens are from a different era and were built for a different way of delivering video. Thus, adding captions in the online video era requires providers to change their workflow and technologies--if they haven't done so already. For more on this topic, check out this FierceOnlineVideo special report.