For the last few years, a number of firms have created mobile backend-as-a-service (mBaas) offerings that allow developers to offload chores like hosting or managing servers to keep apps up and running. The unique needs of mobile game devs, however, are creating a niche within a niche, with MBaaS offerings that are tailored specifically for use cases beyond those of productivity, news or other kinds of apps. As a result, a number of vendors are stepping up to offer new services and functions. For example, San Francisco-based Kii launched its Game Cloud, an MBaaS service that includes features to handle player management, social integrations, usage analytics, monetization channels and publishing/promotion in China and Japan. Check out this FierceDeveloper feature for more details.