"Laundry list" of hurdles for mobile advertising

The WSJ is running a lengthy Q&A with Courtney Jane Acuff, an associate director of Denuo, the Publicis Groupe consultancy about the hurdles facing the mobile advertising sector:

  • Customer concern over privacy
  • Lack of opportunities (inventory)
  • Marketers still need to understand and learn how important mobile marketing is
  • Consumers are not ready for video ads
  • The marketplace is so crowded with players: carriers, advertisers, aggregator agencies and so on--difficult for first time mobile marketers to know who to call

For more on Cuff's take on mobile ads:
- see this article from the WSJ (sub. req.)