Leap's Cricket dumps PAYGo daily plans

Cricket provider Leap Wireless (NASDAQ:LEAP) confirmed to FierceWireless that the carrier earlier this week discontinued sales of its PAYGo prepaid daily plans. The plans offered wireless service for between $1.50 and $2 per day.

Leap spokesman Greg Lund said Cricket stopped offering the plans on Oct. 21. He said those subscribers currently on Leap's daily PAYGo plans can remain on those plans indefinitely.

"The change was made in order to focus on monthly PAYGo plans," Lund explained.

Leap's monthly PAYGo plans range from $25 per month for 300 voice minutes and unlimited texting and data to $60 per month for unlimited calling, texting and data. PAYGo historically has been Leap's brand for low-end feature phones.

Leap's PAYGo tweak comes as the carrier works to reignite subscriber growth.  The company reported a net loss of approximately 289,000 customers for the second quarter of 2012, compared to a net loss of approximately 103,000 customers for the second quarter of 2011. 

As part of its effort, Leap in late August overhauled its rate plans. The carrier now offers plans that start at $35 per month for feature phone customers and range up to $70 per month at the high end for smartphones.

As Leap exits the per-day pricing scene, other carriers continue to offer per-day and per-week options. For example, AT&T Mobility (NYSE:T) offers unlimited prepaid calling for $2 per day. And MetroPCS (NYSE:PCS) offers unlimited talk, text and data for $14 a week.

Related Articles:
Leap overhauls rate plans, adds Muve Music to all Android plans
Analyst: AT&T tweaks prepaid, requires $25 plan for data access
MetroPCS introduces 'by the minute' pricing plans
Cricket takes PayGo plan nationwide

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