Martin: How developers can make the most of their apps

josh martin strategy analysticsThe mobile application market has undergone tremendous evolution in the past three years. As the app world changes, the means for driving revenue changes as well. Strategy Analytics analyst Josh Martin offers several tips for developers to capitalize on their app efforts. He argues that developers should make a free app, drive revenue from alternative business models and be very wary about the ever increasing revenue need of app store owners. Commentary

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