Metric: 40M US consumers want mobile email

A new survey claims that 40 million US customers aged 18 and older are interested in mobile email services. While they are interested in mobile email, an overwhelming majority -- 96 percent -- said they do not want to have to buy a special phone or handheld to receive mobile email. According to the survey, 82 percent of respondents want to be able to prioritize which emails they receive on their mobile phone, citing emails from their spouse or partner as most important. The survey shows that US wireless consumers are extremely cost-conscious. Seventy-one percent of respondents said that cost was the biggest factor for them in deciding on a mobile email service, followed by "ease-of-use" (63 percent), and "no need to upgrade devices" (53 percent). The survey was conducted by Ipsos Public Affairs for Critical Path.

For more on consumer interest in mobile email:
- go to this piece from