In its latest survey, M:Metrics found that 24.58 million US wireless subscribers -- roughly 13.6 percent -- downloaded a ringtone in April this year. The growing popularity of ringtones is driving consumers to other outlets for mobile content besides their carriers' portals. Sixty-one percent downloaded their ringtone from a carrier portal, while 49 percent downloaded ringtones from the Web and 5 percent purchased them through SMS short codes. Ninety-three percent of respondents said they downloaded a musical ringtone in April, with 23 percent downloading more expensive mastertones, or actual recordings of songs.
For more on the latest M:Metrics survey numbers:
- check out this press release