According to a new study from iGillottResearch, 4 million tweens will own cell phones by 2009. There are particular concerns for the cellular handset manufacturers. The study shows that handset makers need to leverage the fact that the parents currently use their devices. Many parents in the study did not know which brand they would buy for their child, even though they knew which handset brand they used themselves. Handset makers need to develop tween handsets with parental input, developing feature sets that will both capitalize on the tween market and offer features that parents want.
For more on the tween cell phone market:
- check out this press release