The very idea of it annoys them: According to a recent Forrester Research report, 79 percent of U.S. consumers are annoyed at the idea of mobile marketing. Honestly, the phrasing of this executive summary annoys me. Of course the idea of more advertising annoys consumers. Still, the metric points to a need for mobile marketers to "adopt a mindset where value replaces interruption and campaigns are designed for an abbreviated and immediate mobile experience." Or, make it as painless as possible.
This contrarian view comes during a week where both Verizon Wireless and Cingular Wireless (AT&T Wireless?) have announced plans to launch mobile ads on their decks in the coming months.
For more on the Forrester report:
- take a look at this summary