Metric: 8% interested in mobile banking services

Mobile banking and mobile financial services were a dominant theme at both 3GSM in February as well as CTIA Wireless in March, but as financial institutions and carriers push to deploy these services, a study from JupiterResearch claims that only 8 percent of U.S. respondents were interested in them. The report specifically found that only 8 percent of online consumers who own a mobile phone are interested in browsing on the mobile devices to check their bank account balances. Jupiter analyst Asaf Buchner said, "The current buzz around mobile banking is fueled by financial institutions' desire to expand their relationships to the mobile channel rather than consumer demand."

For more on the Jupiter report:
- see this press release


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