Metric: Consumers don't understand VoIP

According to a recent study by Harris Interactive, 87 percent of Americans could not define VoIP. The Verizon-funded study found that 20 percent of Americans believe VoIP is a hybrid automobile from Europe and 10 percent thought it was a low-carbohydrate vodka. Verizon attributes the findings to VoIP's acronym, which the company thinks intimidates less tech-savvy consumers.

For more details on the study:
- check out the story from Mercury News